#LeaflyLolz Spread To Seattle On 2016 Comedy Tour

Seattle was the first stop on Leafly’s 2016 Comedy Tour, and Saturday night’s show did not disappoint. Hundreds of Leafly fans came out to enjoy a night of free comedy and celebrate cannabis culture. The venue was packed, the laughter was loud, and the social media buzz was even louder. 

Throughout the evening, event-goers used the #LeaflyLolz hashtag to post photos of the show...

...photos of the venue...

At the Crocodile Cafe waiting for TJ Miller #LeaflyLolz

A photo posted by Caleb Lewis (@thecaleblewis) on

...photos of themselves...


A photo posted by Christine (@misschriss0725) on

...and even a selfie with Seattle headliner T.J. Miller, who stars in HBO's Silicon Valley

On stage, an interactive backdrop kept attendees engaged throughout the event.

Remember to tag your photos #LeaflyLolz; they show up on the stage backdrop

A photo posted by Eric Arcana (@ericarcana) on

But the fun began long before the show started. Social media proved an invaluable tool to generate awareness and drum up excitement in the weeks leading up the show. To further engage users and fans, a Twitter sweepstakes offered followers the chance to win two VIP tickets to the Seattle show…

...and the competition was fierce. 

Promoting events on social media can tricky for any business, but companies in the cannabis industry face additional hurdles when trying to engage fans and promote engagement on Twitter, Instagram, and other similar platforms. #LeaflyLolz shows that with creative thinking and an airtight social strategy, any event has the potential to become a trending topic. 

The 2016 Leafly Comedy Tour will visit Los Angeles and Denver next. Visit Leafly.com and follow Leafly on social media for more information about dates, venues, and performers.