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Prior to joining Privateer Holdings, Bruce operated his own company, HaveBruceWriteIt. He spent nearly 30 years in the field of advertising, most of it as Director of Advertising for West Coast consumer electronics retailer Magnolia Hi-Fi. He has created and completed many thousands of projects, such as websites, newsletters, catalogs, blogs, print/radio/television commercials, speeches, press releases, white papers and presentations.

A science, music and natural history enthusiast, Bruce is an avid reader who enjoys cooking, playing guitar, fly fishing and spending time with family. He is blissfully married to his childhood sweetheart, Catherine.