5 Things High Net Worth Individuals Need To Know About Medical Marijuana

HUFFINGTON POST

Brendan Kennedy, CEO of Privateer Holdings, is leading the charge in the private equity space. He is quoted recently on his mission to change the public perception from Cheech and Chong, White Castle, and Doritos to real medical benefits for suffers. "Every time we see those clichés, we think it's hurtful to a cancer patient suffering the side effects of chemotherapy, or the mother or father of a child with epilepsy."

Marley Natural: Reggae icon’s heirs launch global ‘holy herb’ brand

RT

The Marley family first approached Privateer Holdings, a Seattle-based private equity firm that owns and operates several successful marijuana-related businesses, in early 2013. The family’s views and vision aligned with Privateer’s, who first ventured into the weed market with the popular marijuana dispensary and strain review site, Leafly, in 2012.

Privateer Stirs It Up With Bob Marley's Family to Form Marijuana Brand

DOW JONES PRIVATE EQUITY & VENTURE CAPITAL

The investment continues Privateer's efforts to make the case for legalization on economic grounds. "We're looking to attack prohibition from a business perspective and a brand perspective," Mr. Kennedy said. To that end, Marley's face and name represent a globally recognizable symbol for marijuana advocacy.

Bob Marley fronts marijuana brand to sell healing power of the herb

THE GUARDIAN

“There is probably no better known cultural icon related to cannabis than Bob Marley,” said Brendan Kennedy, chief executive of Privateer Holdings. “He called cannabis the herb and he said the herb is the healing of the nation. And he wasn’t talking about a country, he was talking about mankind.”

Bob Marley to Become the Face of a Global Marijuana Brand Called ‘Marley Natural’

THE WALL STREET JOURNAL

Kennedy says it took him 18 months to secure the deal, and while he stands to potentially make millions off this, he swears it’s all about connecting Marley’s music to the message. “This brand can be done in a way that captures the message that can be found in Bob Marley’s music,” he said. “That’s the objective: to capture his essence.”

Bob Marley, the reggae king of cannabis, may soon have his own line of pot

FORTUNE

Privateer Holdings has reached an agreement with the family of the late musician to collaborate on what the Seattle-based firm is calling “the world’s first global cannabis brand.” Called Marley Natural, it will include “heirloom Jamaican cannabis strains inspired by those Bob Marley enjoyed” and be sold where regulations permit.

The family of Bob Marley and Privateer Holdings have unveiled Marley Natural, the world’s first global cannabis brand

DIGITAL JOURNAL

Privateer Holdings and the Marley family began discussing the possibility of working together in early 2013 and quickly realized their common values – social change, environmental sustainability and building a professional, responsible and legal cannabis industry.

Investment firm behind Leafly to launch ‘global brand’ with Bob Marley’s family

THE SEATTLE TIMES

Seattle’s Privateer Holdings, an investment firm that finances pot-related businesses, will partner with the family of reggae singer Bob Marley to launch a “global” brand called Marley Natural, which will call New York City home. The company plans to hire about 25 people to begin work on developing the Marley brand and products.