Marley Natural: Reggae icon’s heirs launch global ‘holy herb’ brand

The Marley family first approached Privateer Holdings, a Seattle-based private equity firm that owns and operates several successful marijuana-related businesses, in early 2013. The family’s views and vision aligned with Privateer’s, who first ventured into the weed market with the popular marijuana dispensary and strain review site, Leafly, in 2012.

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