ExportWise, the official magazine of Export Development Canada, interviewed Privateer Holdings CEO Brendan Kennedy about the future of the global medical cannabis industry and the role that exports will play in its development. In the interview, Kennedy touched on numerous themes, including the rapid growth of the cannabis industry, the global scope of the market, and the importance of having a good team. Kennedy also discussed Tilray's historic June export of medical cannabis capsules Croatia, which made the company the first to ever legally ship cannabis products from North America to the European Union.
"We want to capture global opportunities and leverage the first-mover advantage we’ve established in Canada to help patients in new markets," Kennedy said of the Croatia export. "As the pace of reform increases around the world, what we are able to accomplish is also accelerating."