Future Of Cannabis In Canada Explored At Economic Club Of Canada

On Friday, Dec. 1, Privateer CEO Brendan Kennedy spoke at the Economic Club of Canada in Toronto, sharing his perspective about the future of the legal cannabis industry as it transitions from a state of prohibition to a state of legalization around the world. The event also included a Q&A with Kennedy moderated by Global Toronto anchor Farah Nasser. 

Kennedy's well-received presentation touched on many themes, including the importance of branding and eliminating the black market. He emphasized that because Canada will be the first G-7 nation to legalize adult-use cannabis at the federal level, it is important for business leaders, lawmakers, and regulators to commit to establishing and abiding by responsible and well-considered laws and regulations. "Canada has the opportunity to lead the world and show everyone else how to do this the right way," Kennedy said.