On Friday, Dec. 1, Privateer CEO Brendan Kennedy spoke at the Economic Club of Canada in Toronto, sharing his perspective about the future of the legal cannabis industry as it transitions from a state of prohibition to a state of legalization around the world. The event also included a Q&A with Kennedy moderated by Global Toronto anchor Farah Nasser.
Kennedy's well-received presentation touched on many themes, including the importance of branding and eliminating the black market. He emphasized that because Canada will be the first G-7 nation to legalize adult-use cannabis at the federal level, it is important for business leaders, lawmakers, and regulators to commit to establishing and abiding by responsible and well-considered laws and regulations. "Canada has the opportunity to lead the world and show everyone else how to do this the right way," Kennedy said.