Brands Are Everything

But below the surface, the money is moving. Brendan Kennedy is the CEO of Privateer Holdings, an innocuous sounding name for a seriously interesting company. It encompasses three cannabis brands: Leafly, an information resource about strains; Tilray, which produces medicinal cannabis; and Marley Natural, which produces cannabis for recreational users. It operates strongly in places like Canada or Colorado, where progressive government policy has opened up a space for a cannabis market. But Kennedy is seeing lots of UK investors take interest too.

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