Rule number one of marketing marijuana: Avoid stoner clichés

With legalization at state level come new products. Leafly is an app and website that lets people search their local area for cannabis dispensaries and buy smoking accessories, and claims it was on track to exceed 50 million page views per month by the end of 2016. Leafly is owned by Privateer Holdings, a group which has raised $122 million in funding. It also owns Tilray, which exports medical cannabis products from North America to the E.U.

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