Bob Marley to Become the Face of a Global Marijuana Brand Called ‘Marley Natural’

Kennedy says it took him 18 months to secure the deal, and while he stands to potentially make millions off this, he swears it’s all about connecting Marley’s music to the message. “This brand can be done in a way that captures the message that can be found in Bob Marley’s music,” he said. “That’s the objective: to capture his essence.”

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